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2019 Inaugural Conference Education Sessions

Wednesday, February 6, 2019

10:45 AM – 12:15 PM 
Business by Design: Take Back Control 
Instructor: Paula Monthofer
What if you could design your happiest business and craft your client’s best experience? You CAN! In this session, you’ll learn how to choose your business values, plan for who you want to work with, design how consultations will go and prepare custom forms for your use.

10:45 AM – 12:15 PM 
Brokerage Best Practices: Corporate Culture, Recruitment and Retention, and Planning Ahead
Instructor: Rebecca Thomson
Thriving in today’s market begins at your core.  From your core values to your culture, this session goes beyond the basics to help you navigate the process of attracting and keeping top talent while developing your blueprint for long-term success.

10:45 AM – 12:15 PM 
2019 Georgia REALTORS®’ Contract Forms
Instructor: Seth Weissman
When it comes time to fill out contract forms; you need to know what you and your client are signing. Attend this course to learn why changes were made and how they benefit you and your clients. You will leave this session with confidence and knowledge about the revisions to the Georgia REALTORS® contracts.

2:00 PM – 3:30 PM 
Tech Ethics: The Code of Ethics, Social Media & Technology (Part 1)
Instructor: Paula Monthofer
Designed to meet NAR’s Code of Ethics requirement, this fast and fun session focuses on how technology has changed the Code. You’ll get new tools and tricks to help you better serve your clients with the latest technology and the updates you need to know to avoid violations. (Please note: To receive COE credit you have to attend Part 2 of this session).

2:00 PM – 3:30 PM 

Have Your Cake and Eat it Too: Building Your Brand
Instructor: Rebecca Thomson
To stay ahead of the game in today’s market, you need to differentiate yourself and embody your brand. From defining your brand to broadcasting it, you will leave this session with a checklist that will take you all the way from basics to breakthroughs.

2:00 PM – 3:30 PM

REALTORS® Say the Darndest Things: The Best of the GAR Legal Helpline
Instructor: Seth Weissman
In this session, GAR general counsel Seth Weissman will review some of the hardest and most interesting questions REALTORS® have asked since the inception of GAR’s Legal Helpline. This session presents a great opportunity to learn what your colleagues are asking via the Legal Helpline and to get answers to some of the most difficult questions that are frequently asked.

3:45 PM – 5:15 PM 
Tech Ethics: The Code of Ethics, Social Media & Technology (Part 2)
Instructor: Paula Monthofer
Designed to meet NAR’s Code of Ethics requirement, this fast and fun session focuses on how technology has changed the Code. You’ll get new tools and tricks to help you better serve your clients with the latest technology and the updates you need to know to avoid violations. (Please note: To receive COE credit you have to attend Part 1 of this session).

3:45 PM – 5:15 PM
Your Agents are Saying the Darndest Things: Keeping your Firm Legal!
Instructor: Seth Weissman
This session will help you provide answers to the hardest and most frequently asked questions from the GAR Legal Helpline. Learn the steps you need to take in order to keep your agents from making these same mistakes and ensure that you are keeping yourself and your firm legal.

3:45 PM – 5:15 PM 
Building Your Marketing Plan (Workshop Session – NO CE)
Instructor: Rebecca Thomson
Bring your laptop, tablet, or phone to this hands-on workshop, which will help you create a marketing plan you can immediately put into action.  From digital to print, free to fancy, and everything in between, you will create a plan that fits into your budget and your schedule.  Please note that this session is not eligible for CE credit. 


Thursday, February 7, 2019

9:00 AM – 10:30 AM 
Effective Leadership: More than Being “Just the Boss”
Instructor: Leigh Brown
Leaders are not always born, they can be made.  As associations move forward, they must create leaders that will be engaged and willing to roll up their sleeves to get the work done. Attendees will come away from this session with a greater understanding of leadership and the active roles that each must play in order to create a cohesive association. 

9:00 AM – 10:30 AM 
The Three V's: Vision, Value, VIPs
Instructors: The BOOM Team (Megan Ferris, Todd Ferris, Terry Waggoner)
Vision, Value and VIPs - the things you need to focus on to reach the NEXT LEVEL in your business. How will these three V’s catapult you to succeed in business and life? Dive into your Vision and focus, know your Value inside and out, and find and the VIPs you need to make it all work!

9:00 AM – 10:30 AM
The Power of Inclusiveness and Diversity 
Instructor: Joseph Green 
Presented by Equal Opportunity / Cultural Diversity Committee
Inclusiveness and diversity are terms that are often used without taking the time to define how they will be implemented in everyday life and business.  In this session participants will review academic and creative writing samples about Fair Housing and participate in a discussion about the benefits of inclusion and diversity.  Participants will then design an inclusion and diversity plan they can begin to implement into their lives and business.

10:45 AM – 12:15 PM
7 Deadly Sins of Sales
Instructor: Leigh Brown
You’ve heard about the 7 classic deadly sins, but what are the 7 Deadly Sins of SalesTM? (To be honest, there are actually 10 in this presentation and Leigh reserves the right to add more!) During this session, Leigh will walk through some of the classic mistakes of salespeople and present multiple ideas for correction. The end result? A more professional sales business + the happiest clients on earth!

10:45 AM – 12:15 PM
Social Media Blueprint
Instructors: The BOOM Team (Megan Ferris, Todd Ferris, Terry Waggoner)
In an increasingly digitally-connected world, being fantastic on social media is no longer optional for today’s real estate agent.  In this course, you will be trained in a highly effective social media philosophy, which will inspire you to use social media platforms in new and exciting ways. You will also get to  develop your own social media blueprint, which you can use to build and grow your businesses.

1:45 PM – 3:15 PM
Substance over Ego
Instructor: Leigh Brown
For a long time, traditional real estate training has focused on being a broker- and/or agent-centric. Leigh says that now is the time to create an experience for the modern home seller that is client-centric. In this class, Leigh gives you a glimpse at what data sources are available (and what do they mean to the homeowner), and she will teach you how to use data to help a homeowner make great decisions about listing their property. 

1:45 PM – 3:15 PM
Make It Rain: Real Estate Investing for Real Estate Agents
Instructor: Abhi Golhar
Are you working harder for fewer commissions, or being asked to cut commissions in order to get clients? Do you find it impossible to set aside enough money to pay taxes, fees, and other expenses in your real estate business–never mind saving for retirement?  Make It Rain is Abhi Golhar's how-to launch manual for your real estate investment business. Use the skills you’ve developed as a real estate agent to move into investment models that help you build short-term cash flow and long-term wealth.

 

1:45 PM – 3:15 PM
Getting Started with Realtors Property Resource (RPR)
Instructor: Nathan Graham
When considering adoption of a new business tool, you want to know “how will it help my business?” Join us to gain more understanding of how to use RPR’s dynamic data and best-in-class tools to help attract, retain and lead clients to the closing table. We will research properties, look at market conditions, perform a CMA and much much more.  RPR is a REALTOR® member benefit and access to RPR is included in your NAR membership.


1:45 PM – 3:15 PM
Social Media Blueprint (Workshop Session – NO CE)
Instructors: The BOOM Team (Megan Ferris, Todd Ferris, Terry Waggoner)

Bring your laptop, tablet, or phone to this hands-on learning session. Come put your new knowledge to work and spend time developing your own social media blueprint, which you can use to build and grow your business now and in the digital age to come. Please note that this session is not eligible for CE credit.



1:45 PM – 3:15 PM
Getting Started with Realtors Property Resource (RPR)
Instructor: Nathan Graham
When considering adoption of a new business tool, you want to know “how will it help my business?” Join us to gain more understanding of how to use RPR’s dynamic data and best-in-class tools to help attract, retain and lead clients to the closing table. We will research properties, look at market conditions, perform a CMA and much much more.  RPR is a REALTOR® member benefit and access to RPR is included in your NAR membership.


3:30 PM – 5:00 PM
Build Your Influencer Brand
Instructor: Abhi Golhar

Cold Calling. Door Knocking. Endless (and expensive) mailing lists. There is a better way. A real, robust content marketing plan can help you create a real estate business that is constantly bringing you new leads and new clients. This session will help you create a multi-platform approach that draws warm leads to you and gets them excited to meet you before that first appointment. 

 

3:30 PM - 5:00 PM
Converting National Trends into Local Opportunities
Instructor: Nathan Graham
National commercial real estate and economic forecasts, like the ones provided by NAR Research, play a key role in helping commercial practitioners understand where their local market may be headed. This session looks at a few national trends and teaches attendees how to use RPR’s site selection tool to reveal opportunities through a broad scope of economic, demographic and consumption attributes.
 


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