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Georgia REALTORS® Strategic Plan

Georgia REALTORS® Purpose:

Empower members for success and enhance communities


Empowering members for success and enhancing communities via Advocacy, Professionalism & Education, Legal Resources, and Community


- Advocacy

- Professionalism & Education

- Legal Resources

- Community

Guiding Principles

Promote and protect the REALTOR® brand

Advocate for private property rights and preservation of free enterprise

Elevate professionalism through education and the Code of Ethics

Identify and develop future leaders

Provide tools to facilitate productivity and business growth

Be accountable and transparent to our members

Deliver support through our affiliated charitable foundations

Driven by strategy and Core Services

Provide meaningful opportunities for connections



The public values, respects and uses REALTORS®

Members find value in and respect the REALTOR® Brand

Members conduct business in an ethical professional manner

Public policy and regulations are favorable for private property and free enterprise

Communities are improved though involvement and investment

Members are informed and knowledgeable about real estate issues and trends

Members are more engaged with a mutual sense of purpose and cooperation

Leaders are fostered, developed and established

Local Associations are supported and offer great value


Establish a comprehensive strategy to identify, develop and deliver Professionalism and Education

Assess the Associations's governance structure to foster innovation, efficiency, nimbleness, and participation

Review, enhance, and prioritize Advocacy Strategies to increase awareness, engagement, and relevance with members and consumers

Collaborate with local associations to offer resources that enhance communities and promote the REALTOR® Brand

Develop a comprehensive communications strategy to increase member awareness, engagement and value

Click here to download a PDF of the current Strategic Plan.

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